We wanted to try a new collar and keep names and phone numbers onto our cats collars as other types of collar we have tried have faded or rubbed off from fleeing/ worming treatments . This collar is high quality and looks stylish . One of the other reasons I chose these colours as they looked soft and so wouldn’t rub my cats necks. They certainly are soft and my cats are very happy wearing them . The reflective part of collar is excellent too and the bell isn’t too noisy. Safety catch works well. Highly recommend .